IELTS Listening Part 4: A Lecture on the Psychology of Colour

Part Four. You will hear a lecture about the psychology of colour.

第四部分。你將聽到一場關於色彩心理學的講座。

You have some time to look at questions thirty-one to forty.

你有一些時間閱讀第31到40題。

Now listen carefully and answer questions thirty-one to forty.

現在請仔細聽，並回答第31到40題。

Good morning, everyone. Let's start with a quick question.

大家早安。我們先從一個小問題開始。

What colour are you wearing today, and why did you choose it?

你今天穿的是什麼顏色？為什麼選這個顏色？

Hmm, I see a lot of black and grey out there!

嗯，我看到下面好多黑色和灰色！

Researchers have studied how colour affects our behaviour for decades.

幾十年來，研究人員一直在研究顏色如何影響我們的行為。

So, let's begin with red. What does red make you think of?

那麼，我們從紅色開始。紅色讓你想到什麼？

In one study, students saw red before a difficult test.

在一項研究中，學生在一場很難的測驗前看到了紅色。

And they actually scored lower than students who saw green!

結果他們的分數竟然比看到綠色的學生還低！

The researchers think red reminds us of danger and mistakes.

研究人員認為，紅色會讓我們聯想到危險和錯誤。

Blue, on the other hand, seems to help creative thinking.

而藍色似乎有助於創意思考。

Now, why might that be?

那麼，這是為什麼呢？

Well, we often link blue with the sky and the open sea.

嗯，我們常把藍色和天空、遼闊的大海聯想在一起。

Colour may even affect who wins at sport!

顏色甚至可能影響運動比賽的勝負！

Researchers looked at combat sports at the two thousand and four Olympics.

研究人員研究了2004年奧運的格鬥類項目。

Athletes wearing red won more often than those in blue!

穿紅色的選手比穿藍色的贏得更多！

But, um, we should be careful with that result.

不過，嗯，我們對這個結果要謹慎。

Later studies found the effect was small, and only in close contests.

後來的研究發現，這種影響很小，而且只出現在勢均力敵的比賽中。

So, what about colour in shops and restaurants?

那麼，商店和餐廳裡的顏色又如何呢？

Many fast-food brands use red and yellow together.

很多速食品牌都把紅色和黃色搭配在一起。

These colours are said to make us hungry, and in a hurry!

據說這些顏色會讓我們覺得餓，還會讓我們急著吃完！

Plates matter too. People often serve themselves less on a contrasting plate.

盤子也很重要。用顏色對比強烈的盤子時，人們往往會盛得比較少。

However, colour meanings are not the same everywhere.

不過，顏色的意義並不是到處都一樣。

In many Western countries, white is worn at weddings.

在許多西方國家，婚禮上穿白色。

But in parts of East Asia, white has traditionally meant mourning.

但在東亞的一些地方，白色傳統上代表哀悼。

So, culture shapes our reaction to colour as much as biology.

所以，文化和生物因素一樣，形塑著我們對顏色的反應。

For next week, please read the article on colour in hospitals.

下週之前，請讀一下關於醫院色彩的那篇文章。

And maybe try wearing something brighter than grey!

還有，不妨試試穿點比灰色更鮮豔的衣服！

That is the end of Part Four.

第四部分到此結束。