Cambridge B2 First Speaking Part 3: How Can a Small Town Attract More Tourists?

Now, I'd like you to talk together for about two minutes.

Imagine a small town wants to attract more tourists.

Here are some ideas the town council is considering.

Talk to each other about how effective each idea might be.

Shall we start with the music festival?

Sure! A festival would really put the town on the map.

Hmm, true, but it only lasts a weekend, doesn't it?

Well, if it's successful, people might come back every year.

Fair enough. Although the neighbours wouldn't be thrilled!

What about improving public transport?

Honestly, I think that's the most important one.

If there's no train, most tourists simply won't bother.

Oh, I take your point, but what about the cost?

Ooh, what about social media? That's practically free!

Now that's clever! People choose holidays from videos now.

My cousin went to Norway just because of one video!

Seriously? Just one video?

Yes! She'd never even heard of the place before.

On the other hand, there's no point attracting tourists

if there's nowhere for them to stay.

Good point. But a huge hotel might spoil the town.

Maybe a local food market would be better, then.

Thank you. Now you have about a minute to decide

which idea would be the most effective.

Okay, so which one shall we go for?

I'd go for social media. It's cheap and it works fast.

Hmm, I'd have said the festival, to be honest.

But we could advertise the festival online!

Oh, that's brilliant! Two ideas in one.

Great, so we both agree.

Thank you. That's the end of the test.