IELTS Listening Part 3: Planning a Marketing Case Study

Part Three. You will hear two business students talking to their tutor about a case study.

第三部分。你將聽到兩名商科學生和指導老師討論一份個案研究。

First, you have some time to look at questions twenty-one to twenty-five.

首先，你有一些時間閱讀第二十一至第二十五題。

Now listen carefully and answer questions twenty-one to twenty-five.

現在請仔細聽，並回答第二十一至第二十五題。

So, which company did you choose for your case study?

那麼，你們的個案研究選了哪家公司？

A local café chain called Bean There. Their story's fascinating!

一家叫Bean There的在地連鎖咖啡店。他們的故事很有趣！

They ran an Instagram campaign using photos taken by their customers.

他們用顧客拍的照片做了一波Instagram行銷活動。

And sales went up by twenty-five percent in just three months.

而且短短三個月業績就成長了百分之二十五。

Twenty-five percent? That's impressive!

百分之二十五？真厲害！

It proves how powerful social media can be.

這證明了社群媒體的威力有多大。

Well... I'm not so sure it was only the campaign.

嗯……我不太確定只是因為這次行銷活動。

They launched a new breakfast menu at exactly the same time.

他們剛好在同一時間推出了新的早餐菜單。

Good point. So how can you tell which one made the difference?

說得好。那你們怎麼判斷是哪一個發揮了作用？

Before you hear the rest of the conversation, you have some time to look at questions twenty-six to thirty.

在聽對話的其餘部分之前，你有一些時間閱讀第二十六至第三十題。

Now listen and answer questions twenty-six to thirty.

現在請聽，並回答第二十六至第三十題。

Ugh, we can't, really. That's a bit frustrating.

唉，其實沒辦法判斷。有點讓人洩氣。

That's fine. Just discuss it as a limitation of your study.

沒關係，把它當作研究的限制來討論就好。

And where's your data coming from?

那你們的資料從哪裡來？

We interviewed the manager and surveyed eighty customers.

我們訪問了店長，也調查了八十位顧客。

Most of them said they came for the cakes, not the photos!

他們大多說是衝著蛋糕來的，不是照片！

Ha! That's definitely worth mentioning.

哈！這絕對值得寫進去。

You could also compare it with a branch that didn't run the campaign.

你們也可以和一間沒做活動的分店比較。

Oh, that's a great idea! There's one near the station.

喔，好主意！車站附近就有一間。

Remember, the presentation is ten minutes, and it's on Friday the 14th.

記得，簡報十分鐘，在14號星期五。

We'll be ready. Thanks so much for your help!

我們會準備好的。非常謝謝您的幫忙！

That is the end of Part Three.

第三部分到此結束。