IELTS Listening Part 3: Planning a Marketing Case Study

Part Three. You will hear two business students talking to their tutor about a case study.

Bagian tiga. Anda akan mendengar dua mahasiswa bisnis berbicara dengan dosen pembimbing tentang studi kasus.

First, you have some time to look at questions twenty-one to twenty-five.

Pertama, Anda punya sedikit waktu untuk membaca soal nomor dua puluh satu sampai dua puluh lima.

Now listen carefully and answer questions twenty-one to twenty-five.

Sekarang dengarkan baik-baik dan jawab soal nomor dua puluh satu sampai dua puluh lima.

So, which company did you choose for your case study?

Jadi, perusahaan mana yang kalian pilih untuk studi kasus?

A local café chain called Bean There. Their story's fascinating!

Jaringan kafe lokal bernama Bean There. Kisahnya menarik sekali!

They ran an Instagram campaign using photos taken by their customers.

Mereka membuat kampanye Instagram memakai foto yang diambil para pelanggan.

And sales went up by twenty-five percent in just three months.

Dan penjualan naik dua puluh lima persen hanya dalam tiga bulan.

Twenty-five percent? That's impressive!

Dua puluh lima persen? Mengesankan!

It proves how powerful social media can be.

Itu membuktikan betapa kuatnya media sosial.

Well... I'm not so sure it was only the campaign.

Hmm... aku tidak yakin itu hanya karena kampanyenya.

They launched a new breakfast menu at exactly the same time.

Mereka meluncurkan menu sarapan baru tepat di waktu yang sama.

Good point. So how can you tell which one made the difference?

Poin bagus. Lalu bagaimana kalian tahu mana yang membuat perbedaan?

Before you hear the rest of the conversation, you have some time to look at questions twenty-six to thirty.

Sebelum mendengar sisa percakapan, Anda punya sedikit waktu untuk membaca soal nomor dua puluh enam sampai tiga puluh.

Now listen and answer questions twenty-six to thirty.

Sekarang dengarkan dan jawab soal nomor dua puluh enam sampai tiga puluh.

Ugh, we can't, really. That's a bit frustrating.

Duh, sebenarnya tidak bisa. Agak bikin frustrasi.

That's fine. Just discuss it as a limitation of your study.

Tidak apa-apa. Bahas saja itu sebagai keterbatasan penelitian kalian.

And where's your data coming from?

Lalu data kalian dari mana?

We interviewed the manager and surveyed eighty customers.

Kami mewawancarai manajernya dan mensurvei delapan puluh pelanggan.

Most of them said they came for the cakes, not the photos!

Kebanyakan bilang mereka datang karena kuenya, bukan fotonya!

Ha! That's definitely worth mentioning.

Haha! Itu jelas layak disebutkan.

You could also compare it with a branch that didn't run the campaign.

Kalian juga bisa membandingkannya dengan cabang yang tidak ikut kampanye.

Oh, that's a great idea! There's one near the station.

Oh, ide bagus! Ada satu di dekat stasiun.

Remember, the presentation is ten minutes, and it's on Friday the 14th.

Ingat, presentasinya sepuluh menit, hari Jumat tanggal 14.

We'll be ready. Thanks so much for your help!

Kami akan siap. Terima kasih banyak atas bantuannya!

That is the end of Part Three.

Sekian Bagian Tiga.