IELTS Listening Part 3: Planning a Marketing Case Study

Part Three. You will hear two business students talking to their tutor about a case study.

第三部分。你将听到两名商科学生和导师讨论一个案例研究。

First, you have some time to look at questions twenty-one to twenty-five.

首先，你有一些时间阅读第二十一至第二十五题。

Now listen carefully and answer questions twenty-one to twenty-five.

现在请仔细听，并回答第二十一至第二十五题。

So, which company did you choose for your case study?

那么，你们的案例研究选了哪家公司？

A local café chain called Bean There. Their story's fascinating!

一家叫Bean There的本地连锁咖啡店。他们的故事很有意思！

They ran an Instagram campaign using photos taken by their customers.

他们用顾客拍的照片做了一场Instagram营销活动。

And sales went up by twenty-five percent in just three months.

而且三个月内销售额就增长了百分之二十五。

Twenty-five percent? That's impressive!

百分之二十五？真了不起！

It proves how powerful social media can be.

这证明了社交媒体的力量有多大。

Well... I'm not so sure it was only the campaign.

嗯……我不太确定只是因为这次营销活动。

They launched a new breakfast menu at exactly the same time.

他们恰好在同一时间推出了新的早餐菜单。

Good point. So how can you tell which one made the difference?

说得好。那你们怎么判断是哪一个起了作用？

Before you hear the rest of the conversation, you have some time to look at questions twenty-six to thirty.

在听对话的剩余部分之前，你有一些时间阅读第二十六至第三十题。

Now listen and answer questions twenty-six to thirty.

现在请听，并回答第二十六至第三十题。

Ugh, we can't, really. That's a bit frustrating.

唉，其实判断不了。有点让人沮丧。

That's fine. Just discuss it as a limitation of your study.

没关系，把它作为研究的局限性来讨论就行。

And where's your data coming from?

那你们的数据从哪里来？

We interviewed the manager and surveyed eighty customers.

我们采访了店长，还调查了八十位顾客。

Most of them said they came for the cakes, not the photos!

他们大多说是冲着蛋糕来的，不是照片！

Ha! That's definitely worth mentioning.

哈！这绝对值得写进去。

You could also compare it with a branch that didn't run the campaign.

你们还可以和一家没做这次活动的分店比较。

Oh, that's a great idea! There's one near the station.

哦，好主意！车站附近就有一家。

Remember, the presentation is ten minutes, and it's on Friday the 14th.

记住，演讲时长十分钟，在14号星期五。

We'll be ready. Thanks so much for your help!

我们会准备好的。非常感谢您的帮助！

That is the end of Part Three.

第三部分到此结束。