The Power of Storytelling

Humans have been telling stories for far longer than they have been writing.

人類說故事的歷史，遠比書寫的歷史還要悠久。

Stories helped our ancestors pass on knowledge and shared values.

故事幫助我們的祖先傳承知識與共同的價值觀。

Even today, we remember narratives much more easily than lists of facts.

即使在今天，我們記住敘事也比記住一長串事實容易得多。

When we follow a story, our brains respond as if we were living it.

當我們跟著一個故事走時，大腦的反應就像是我們親身經歷一樣。

This is why charities often focus on a single person rather than statistics.

這就是為什麼慈善機構往往聚焦於單一個人，而不是統計數據。

A vivid example tends to move us more than an overwhelming number.

一個生動的例子往往比一個龐大到令人無所適從的數字更能打動我們。

Business leaders increasingly rely on storytelling to communicate their vision.

企業領導者越來越仰賴說故事來傳達他們的願景。

However, the same techniques can be used to spread misleading ideas.

然而，同樣的手法也可能被用來散播誤導性的想法。

Learning to recognise how stories influence us is therefore an essential skill.

因此，學會辨識故事如何影響我們，是一項不可或缺的技能。