Sales Call: Pitching Software to a Small Business

Afternoon! I'm Tom, from a small software company in town.

Ugh, you're the third salesperson in here this week.

You've got two minutes, while the bread's in the oven.

Fair enough. Actually, I'd rather ask a few questions first.

How do you take orders for custom cakes at the moment?

Phone calls, mostly. I write them all down in this notebook.

And does anything ever slip through the cracks?

Well... funnily enough, we lost an order last Saturday.

A whole wedding cake. It was an absolute nightmare.

Ouch, that sounds stressful. That's exactly what we solve.

Customers order online, and everything lands in one place.

You'd even get a reminder the day before each order.

Sounds lovely. But how much is it going to cost me?

It's thirty pounds a month, with everything included.

Thirty pounds? That's a lot for a tiny bakery!

I understand. But how much was that wedding cake worth?

Hmm... about four hundred pounds, actually.

So if it saves one order a year, it pays for itself.

Fair point. But honestly, I'm hopeless with technology.

And I simply don't have time to learn something new.

That's what everyone says, and I completely get it.

Most owners pick it up in about ten minutes.

Ten minutes? Really? I find that hard to believe.

Don't take my word for it. Try it free for a month.

I'll set everything up myself, so there's no extra work.

Free for a whole month? So, what's the catch?

No catch, and no contract. You can cancel anytime.

Alright, you've convinced me. Can you show me how it works?

Absolutely! How about a quick demo on Monday morning?

Monday's perfect. Come early, before the morning rush.

Brilliant! I'll bring the coffee... or maybe you will!

Ha! Deal. And you can try our croissants, too.